About Us

    Built in Louisville. Built for the Long Term.

    We're a family-owned digital marketing agency that helps businesses build predictable revenue systems.

    Our Story

    Why "LAB" Means Everything to Us

    Founded by Dustin Hobbs, Louisville Web Lab is a family-driven digital marketing agency rooted right here in Kentucky.

    The name LAB represents what matters most:

    L
    Lindsay

    Wife & Partner

    A
    Alayna

    Daughter

    B
    Bentley

    Son

    We build businesses the same way we build our own: with intention, accountability, and systems designed to last.

    The Hobbs Family - Dustin, Lindsay, Alayna, and Bentley

    Why Louisville Web Lab Is Different

    Most agencies sell tactics. We build systems — and we put our family name behind them.

    Family-Owned & Accountable

    Built by a Louisville founder whose wife and kids are part of the company's name.

    Systems Over One-Off Tactics

    Every service feeds a revenue engine, not disconnected campaigns.

    Local First, Scalable Nationwide

    We dominate locally, then expand with proven frameworks.

    Automation-Driven

    CRM, AI, and workflows ensure no lead is wasted.

    Our Mission

    To help businesses build predictable revenue systems that generate leads, convert customers, and compound growth over time — all backed by a family that puts their name on every project.

    Family-OwnedFounder-LedLouisville-Based

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